Every blog needs a few links to climb the rankings in the search engine results pages (SERPs). Optimizing your internal link structure and adding the right keywords to your website is only one part of the story. Getting links from authority websites does make a big difference. It could take a bit of time to complete such projects. You should not spend all your time trying to get links only from top dogs. There are a few basic ways to increase your link count and get an edge over some of your competitors. Here are 6 easy ways to build links for your website:
article marketing: article marketing websites such as Ezine Articles do allow you to include a link back to your blog from your articles. In order to succeed in these types of websites, you want to make sure your article is thorough and of high quality. A hybrid article marketing / social networking / outpost creation approach has worked the best for our network. Keep in mind that Google’s Panda update has devastated many article and content farms. So stay away from duplicate content and focus on improving the quality of your content.
social bookmarking: there are plenty of social bookmarking sites that offer you Yes Follow links. Even those that do not offer you that type of link can still help your articles get more attention. As long as you have worked to make your website as social media friendly as possible, social bookmarking sites can only help your blog grow.
social networking: does not need any introduction. Blogs can get a lot of traffic from Facebook, Twitter, LinkedIn, and even Quora with the right strategy. Bloggers should not only be active on those sites, they should go out of their way to provide value to others.
online directories submission: online directories are not as relevant as they used to be a decade ago. But the top directories can still help your website get more love from the search engines. Submitting your website to some of these directories would not be a bad idea, especially if you are just starting.
outpost creation: writing articles on your blog should be only one part of your business plan. Just like a book author goes out of her way to reach as many people as possible through interviews, radio programs, and so on, bloggers should adopt a similar approach. Having a presence on Posterous, Tumblr, Facebook, and other similar websites can only help you get the word out about your work.
commentluv tactic: commentluv is a great community of websites that are willing to give back to those who take time to be involved in them. Commenting on these types of blogs often can get you a decent number of links. You don’t want to spam these sites though.
As you can see, link building is not rocket science. It is true that there are more advanced ways to go viral and get a ton of links from authority sites but those types of projects can take a bit of time to pull o
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